Business Move: Fenty Beauty & LVMH Partners

Rihanna – the popular Barbadian singer and actress has earned a remarkable success in less than 18months of launching her Fenty Beauty.  Launched alongside with Moet Hennessy, the beauty company has maintained a diverse customer base and has also marked a sale worth of $500million. Rihanna, who is called woman of adorable color among other fashion industry is reaching for a huge deal.

Rihanna’s Partnership & Campaigns

The exclusive marketing campaigns anchored by the Barbadian singer and actress for her Fenty Beauty celebrated products that are fitting for a range of skin. However, since the beginning of her journey in 2014, Rihanna – after being designated as the creative director of Fenty X Puma – she has had a joint effort with River Island, and Brand Puma among others.

New Collaboration with LVMH

Nevertheless, Rihanna recently via her social media account confirmed the news regarding the launch of her new brand. It was recognized as one of the largest conglomerates of luxury goods in history.  She explained that the upcoming brand will be under Fenty Umbrella –LVMH, has recorded invested $30million – and this marks a shift in the market industry. The new luxury house will be called Fenty.

Launching When?

Following the news about Rihanna’s upcoming brand – it is set for launching in Paris, during summer.