The well-known American Fast Food Restaurant – Arby has officially produced the Marrot – a carrot made of meat to troll vegans. Appearing like a perfectly shaped bright orange carrots, the Marrot, which is shaped turkey breast is boiled, rolled in a dried carrot juice powder and then roasted.
Adding parsley for the classic green stalk gives the Marrot it’s final touch, and thus it’s ready to be served. Apparently, the Marrot might be the first of the ‘Meat Vegetables’ and since it is called the Megetables, you certainly might love a good combination.
Commenting, Jim Taylor – The Chief Marketing Officer at Arby’s said: “Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat.
Universally, people know we’re supposed to eat vegetables every day. But 90 percent of American’s don’t eat the recommended amount. So we agreed that if others can make meat out of vegetables, why can’t we make vegetables out of meat?”
In achieving the Marrot, Jim had partnered with Neville Craw, the Vice President of Culinary Innovation and Brand Executive Chef. And indeed, Jim dreams of a good meaty carrot turned into a reality.
Also commenting, Neville stated: “Jim called me and said it’s time for us to change this paradigm of turning vegetables into the meat. We kicked around some ideas and landed on creating the first-ever meat carrot, or Marrot™.
He added: We’ve never created anything like this. But most of the product development Arby’s works on is new to the industry. That’s the exciting part of this job; we’re always innovating and hungry for more knowledge.
Nevertheless, the pair revealed they’re still working together to keep the Megetable dream awake, and are planning to develop more.