Hospital Shows People Difference Between Urgent And Emergency Care In Pleasant Ads

The term ‘Urgent Care and Emergency Care’, sounds like a critical situation when told in a hospital. But interestingly, there’s a disparity between both of them and it’s high time to get them right.

Just recently, a Florida situated Healthcare service observed the gap, decided to provide convenient and pleasant roadside billboard to inform people about the difference.

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In a bid to guard against emergency room clogging up with people seeking for quick treatment, BayCare defines itself as a leading not-for-earning health care system.

Bay care explains it connects families and individuals with a wide range of services at about fifteen hospitals and attend conveniently to about hundreds in Tampa Bay and Central Florida regions.

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Like any other medical service, Bay Care recommended a patient visit his/her primary care provider for an acute illness, if not life-threatening. But wait,  if it’s a weekend, and you can’t just wait for an appointment?  Are you sure of who to call!

Hence, BayCare collaborated with DeVito/Verdi, a New York-based creative communication company to solve the problem.

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Speaking DeVito/Verdi said: “ BayCare needed to raise the profile of both its Emergency Care services and its Urgent Care services, users were getting the two mixed up, so we created a movement that would both differentiate the services and raise their different profile.”

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And obviously, with simple graphics, the two companies have succeeded in achieving their aim. The sign on the road has gotten a positive reaction and a lot of people are talking about it, and of course, that’s the whole point.

Here’s However What People Are Saying About The Educative Signs:

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