‘It: Chapter Two’ Poster Has Done A Great Job – Kids Are Literally Terrified Now

Australian kids around Queensland are having a hard time sleeping. If you can call this an epidemic, well, with the marketing poster for ‘It: Chapter 2’ going at full throttle, kids are seeing Pennywise everywhere.


9News reported by a Brisbane mother, Kellie, says the poster just totally scared them. Her daughter Piper says, “I get really scared because it’s hard to go to bed when you have a scary picture in your mind. Before I go to bed, I have to check the whole room.”

And she is constantly waking up after nightmares.

“Some people do enjoy going to horror movies and that’s fine and that’s their choice, and I understand that but we’re not choosing to see this poster,” she added.

The movie has an MA15+ which is “is legally restricted to persons 15 years and over” and can contain “sex scenes and drug use that are strong in impact.”

However, Ad Standards explains that they have no rights when it comes to “the placement or timing of advertisements, except when considering the use of language or sex, sexuality or nudity in advertising.” The only solution right now may be heeding family therapist advice to make children clearly understand it’s a pretend character.

‘It: Chapter 2’ where it all ends arrives to Australian cinemas on September 5, so you’ll definitely see a lot more of it for at least a few more weeks.

Layla Collins

Smartphone and nature enthusiasts.

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