Connect with us

Duke of Cambridge to Launch #SaferThames Campaign


Duke of Cambridge to Launch #SaferThames Campaign

A great multi-agency initiative to keep London safe.

The Duke of Cambridge – Prince William is to launch the #SaferThames campaign on Tuesday 21st May, in order to prevent accidents and suicide incidents on River Thames. Expectedly, the prince will journey along the River Thames in Central London to Tower Bridge in a boat, – the location he would be launching the drowning prevention approach.


Why the prevention strategy?

It has always been reported that more than 30 people on the River Thames dies yearly, with over 700 incidents in which people’s lives are at risk to including suicide attempts.

Designed by whom?

The drowning prevention strategy has been designed by the Port of London Authority (PLA), Royal National Lifeboat Institution (RNLI), the Metropolitan Police, London Fire Brigade, the Maritime & Coastguard Agency (MCA) and the London Ambulance Service. Organizations from Teddington to the North Sea are equally involved. Prince Williams will also be joined by Suicide prevention minister, Conservative MP Jackie Doyle-Price, mental health campaigners and a representative from the Samaritans charity to grace the occasion.

Expecting who again?

Jonny Benjamin

All the same, William during his period as an air ambulance pilot had always called out several suicide attempts and interestingly, the 20-year old drama student – Jonny Benjamin who was stopped from committing suicide on Waterloo Bridge will also be at the launch. He previously met with the Duchess of Cambridge and Williams in 2016, right after his campaign of reuniting with his life saves went viral.

More in health

To Top